Local Search Factors: Decoded! Part 1
How many times in the past week did you use your mobile phone to find a local business? Why did Joe’s Baber Shop show up before Jake’s Barber Shop (a lot of guys in my office got haircuts this week)?...
View ArticleMy Business Signals: Local Search Factors Decoded! Part 2
KEY TAKEAWAYS Google My Business (GMB) has disproportionate amount of influence (20%) in your local business' rank in hte Pack/Carousel It's all in the details when it comes to local search Follow the...
View ArticleWhat is a citation? What is a listing?
The other day, one of my colleagues asked me what was the difference between a citation and a listing? As soon as I was done answering them, I thought: if we have this question, it’s likely a lot of...
View ArticleBuild your O2O sales funnel
A few weeks ago, we opened our beautiful, new downtown Montreal office for the #LBMAMtl event: Building your O2O (online to offline) sales funnel. Online to offline is rife with great statistics that...
View ArticleWhat CES 2015 Means For Retail Marketing
CES 2015 is going from January 6 to 9, 2015 and your newsfeed may be getting bombarded with all the new gadgets: such as curved smartphones (the LG G Flex 2), more fashionable wearables (Misfit’s...
View ArticleExternal Location Signals: Local Search Factors Decoded! Part 3
We are going to continue our adventures into the 2014 Local Search Ranking Factors (links to Part 1 and Part 2). This week: external location factors! That means understanding the influence of online...
View ArticleTrack offline in-store conversions with… BEACONS!
To master your online to offline conversion the last step in measuring that conversion is BEACONS! [caption id="attachment_6225" align="aligncenter" width="798"] Track offline in-store conversions...
View ArticleWhen your street name changes – don’t panic
So your municipality decided to honour another politician by changing your street name. What can you do to make sure people find your location? In fall 2014, the city of Montreal announced they would...
View ArticleGoogle goes deeper with Mobile
It's official, Google says so: there are now more searches on mobile than on desktop. And because mobile search is not the same as desktop search, Google is going to treat them very differently,...
View ArticleYour Local Data Better Be Right: Google Maps Introduces Filters
As the world of digital search evolves, with every click and scroll SERPs have a responsibility to their browsers to provide valuable results. Google has just introduced a much anticipated and much...
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